New Creative Brief
Can you help us find the best brand name and a strap line (and if you’re feeling extra creative, a logo) to go with it for our exciting new drinks?! We’ll give you £100 if you can and if our brand becomes famous, we’ll make sure we tell everyone that you thought of our name (if that’s ok with you?!)
Summary
My friend and I have spent the last 18 months perfecting recipes for our exciting new flavoured milk drinks. We are looking for a brand name and strap line for them which sound as great as the drinks taste and we think that Hello You Creatives is the perfect place to find them. If you can think of any brand names and strap lines to go with them which meet the brief below and email them to us, then we’ll pick our favourite and give £100 to whoever sent it in.
What’s in it for you?
We’ll give £100 to the person who sends us the brand name and strapline which we think is the best. If we use your brand name on our drinks and if you give us your consent, then we’ll also use our website and social media to tell everyone about how great you are to give you publicity and exposure. We’ll judge the entries on the brand name and strap line but if you are feeling extra creative and feel like sending us ideas for a logo too, then that would be great. If we like your logo then we might just contact you to offer you the job of designing our packaging and marketing material.
The Brief
The name we are looking for
The brand name should communicate our brand image to our target consumers. While the name would initially be applied to flavoured milk drinks, we would also like to be able to use it in the future on other products including frozen yogurt and ice cream.
The strap line should support the brand name but does not have to be applicable to numerous product types (ice cream, frozen yogurt etc.) It can be specific only to the flavoured milk drinks because we could always use a different strapline if the brand name is applied to ice cream etc. However a strap line that can be applied to numerous product types is fine too!
Product details
Our drinks are made with fresh milk flavoured with natural ingredients and will be packed and sold in 250ml plastic bottles. The milk will be slightly thickened and will have a smooth, velvety texture. The flavours of the drinks are based on popular desserts (e.g. Chocolate Orange Torte, Lemon Meringue Pie)
Market place and target consumer
The drinks will be sold in upmarket farm shops, delis, cafes and speciality food retail outlets. We are targeting male and female adults aged 21-45 who shop, eat and drink in upmarket venues.
Brand image
We want our brand to communicate the following things:
Luxury
Style (fashionable, trendy etc.)
Personality (not corporate and boring, has character)
Sending your ideas and receiving the prize
Please email as many ideas and suggestions as you like to brandnameideas@outlook.com
We will get in touch with the winner via email find out how they would like us to pay them their prize (e.g. bank transfer, cheque) and find out if they would like us to promote them on our website and social media.
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