Another interactive OOH idea by DDB Stockholm to make people interact with McDonald’s and win coupons.

Guess who’s back?

Conquer the world one thing at a time. This guy? Backflips.

Yes it is an ad but yes it does involve stuff being blown up. Microwaves ruin everything.

Topgear managed to get their likes and blew up a caravan.

http://www.topgear.com/uk/car-news/10-million-top-gear-facebook-fans-celebration-2012-1-18

(Source: )

(Source: headvertising)

Rebook take over the Empire State.

Early this morning, Reebok took fitness to new heights as 2011 Reebok CrossFit Games Champions Rich Froning Jr. and Annie Thorisdottir, the Fittest Man and Woman on Earth™, led two teams of CrossFit athletes through a Workout of the Day (WOD) at the top of the Empire State Building. The WOD, held at 4 a.m. on the 1,050ft high outdoor observation deck, was a real-life demonstration of CrossFit®, the revolutionary strength and conditioning program created by Greg and Lauren Glassman, which is at the center of Reebok’s new advertising campaign, The Sport of Fitness Has Arrived

Thanks to @GOULCHER for the tip off