7 months ago
DHL: 24hs online tracking
“To generate buzz for the DHL Online Tracking among the business community, a group of couriers walked around Beijing’s Central Business District. A white silhouette of a computer cursor was placed on their back as they went through the city, quite literally demonstrating the possibility of constant tracking of your DHL parcel!”
This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.
Advertising Agency: Ogilvy & Mather, Beijing, China.
via stepa
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detodo1poco reblogged this from helloyoucreatives and added:
Buena Publicidad…
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force-7 reblogged this from helloyoucreatives and added:
Almost doesn’t look real, bringing these virtual elements into the real world. It’s so effective though!
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24hs online tracking “To generate buzz for the DHL Online Tracking among the business community, a group of couriers...
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