HYPER ISLAND AND CP+B LAUNCH 72-HOUR SOCIAL INITIATIVE TO RESULT IN AT LEAST 60 IDEAS FOR WORLD PEACE
“72-Hours for Peace” Event Kicks Off Ongoing Hyper Island “Create for CHANGE” Concept-Series

Stockholm – Nov. 16, 2011 - Hyper Island and ad agency Crispin Porter + Bogusky (CP+B) today surprised more than 300 digital creative students at Hyper Island’s Stockholm and Karlskrona, Sweden campuses, launching a three day event that will result in a minimum of 60 well-formed solutions for positive global change.

During the “72-Hours for Peace” event, Hyper Island and CP+B creatives and strategists will guide the students as they explore ways to leverage technology to encourage peace within their communities, resulting in complete and viable concepts that will be free and available for anyone to implement. The entire process will unfold across multiple platforms and the public is invited to follow the event in real time and contribute to the creation process. Final concepts will be uploaded to www.72hoursforpeace.se with the ultimate goal of establishing the largest global creative commons database of ideas for peace.

“We are co-creating this event with Hyper Island to introduce and challenge their students to our creative process,” said Per Rundgren, Creative Technology Director, CP+B. “When we realized we would have 10,000+ man hours of creative thinking happening over the course of three days, the urge to leverage it for an altruistic cause was irresistible.”

During day one of the event, 60 teams of five students will undergo a creative exploration before entering into a facilitated idea generation process designed to identify as many fleshed out concepts as possible. On Thursday Nov. 17, day two, global organizations and social entrepreneurs will share best practices and inspiration with the group. Each team of students will pitch five ideas to their peers until one or more ideas are selected for further development. By Friday Nov. 18, day three, each team will upload a video presentation articulating their plan or plans for peace to 72hoursforpeace.se, which will serve as the creative commons database.

“Using technology to drive social good is a responsibility, not an option,” said Johanna Frelin, CEO of Hyper Island. “Today, we have access to the talent and the tools needed to harness the power of collective action and bring about real social change. With CP+B on our side, Hyper Island has a real opportunity to inspire the world to Create for CHANGE.”

“72-Hours for Peace” marks the start of Hyper Island’s ongoing  “Create for CHANGE” initiative that brings together students and the global Hyper Island network of alumni, fellows, global brands and agencies to create solutions for positive global change.  During the events, Hyper Island will employ its unique experience-based learning methodologies to facilitate idea generation and concept development around a specific social theme, with the opportunity for in-market implementation.

www.72hoursforpeace.se