New work for Simon on the streets

Many people want to give cash gifts directly to homeless people at Christmas, but worry that their money could fund a much wider drug
or alcohol-related problem. We provided a much more effective way
to give.

QR codes were printed on cardboard and placed alongside blankets, shopping bags and empty drinks bottles - things normally associated with a homeless person.

Linking directly to a JustGiving page, we enabled the public to
donate directly to Simon on the Streets: a homeless charity that
supports men and women who are sleeping rough on our streets.

Agency: Propaganda UK
Client: Simon on the Streets
Creative Director: Mark Williams
Art Director: Ben Bateson
Copywriter: Sarah Boston