5 months ago
New work for Simon on the streets
Many people want to give cash gifts directly to homeless people at Christmas, but worry that their money could fund a much wider drug
or alcohol-related problem. We provided a much more effective way
to give.
QR codes were printed on cardboard and placed alongside blankets, shopping bags and empty drinks bottles - things normally associated with a homeless person.
Linking directly to a JustGiving page, we enabled the public to
donate directly to Simon on the Streets: a homeless charity that
supports men and women who are sleeping rough on our streets.
Agency: Propaganda UK
Client: Simon on the Streets
Creative Director: Mark Williams
Art Director: Ben Bateson
Copywriter: Sarah Boston
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This is just another reason why I love QR Codes.
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Many people want to give cash gifts directly to homeless people at Christmas, but worry that their money could fund a...
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Hey Jon and rich, someone nicked your idea.
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only one who fears being taken advantage of this way. Using media to make the world a better place. Give, until you just...
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