Rebook take over the Empire State.

Early this morning, Reebok took fitness to new heights as 2011 Reebok CrossFit Games Champions Rich Froning Jr. and Annie Thorisdottir, the Fittest Man and Woman on Earth™, led two teams of CrossFit athletes through a Workout of the Day (WOD) at the top of the Empire State Building. The WOD, held at 4 a.m. on the 1,050ft high outdoor observation deck, was a real-life demonstration of CrossFit®, the revolutionary strength and conditioning program created by Greg and Lauren Glassman, which is at the center of Reebok’s new advertising campaign, The Sport of Fitness Has Arrived

Thanks to @GOULCHER for the tip off