Starbucks the new logo. Its interesting to see they’ve dropped not only the name but the “coffee” bit. It shows that they’re looking beyond being just a coffee brand. In recent years Starbucks has introduced selling papers, music and more food to their chains.
The new logo gives them the flexibility to create not only a new identity but a new type of Starbucks.
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fuseli reblogged this from helloyoucreatives and added:
I agree.. however, I don’t “LOVE” it for some reason.. it’s too.. I don’t know, I feel like there is something missing.
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dreambeneaththedesertsky reblogged this from nataliebradbury and added:
This is cool. I didn’t become aware of Starbucks’ existence until at least ‘99…
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tomhub reblogged this from imjoshplimmer and added:
Starbucks clearly confident enough that the image from their logo is all they need.
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