HELLO YOU CREATIVES

Leo Burnett follow up with a new Paralympic games advert

29th August sees McDonald’s UK launch its latest advert celebrating the brand’s sponsorship of the Olympic and Paralympic Games. The latest TV activity runs throughout the Paralympic Games and continues to tell the story of London 2012 from the fans’ perspective. As with previous edits in the ‘We All Make The Games’ campaign, the brand is present through its status as Official Restaurant of London 2012 and through its support in recruiting and training the Games’ volunteer workforce, the Games Makers. The campaign continues to use footage of real fans filmed during the course of London 2012, and now shifts its focus to the continued excitement surrounding the Paralympics.
The accompanying digital and outdoor campaign will continue to publish fans’ photos in digital outdoor media until the Paralympics end on September 9th. So far in the campaign, McDonald’s has had over 60,000 active users of its Facebook app, and has published over 150 fans’ photos on its digital screens nationwide. (www.weallmakethegames.co.uk).
‘REACTIVE’ TV
Creative agency Leo Burnett London
Copywriter Mark Franklin, Rob Tenconi
Art director Mark Franklin, Rob Tenconi
Creative Director Adam Tucker
Planner (creative agency) Tom Roach, Kit Patrick Production Company Moxie Pictures
Director Luke Franklin
Production Company Producer Phoebe Matheson Agency Producer Katie Spong
Editor James Rosen, Final Cut
Post-production MPC
Audio post-production Wave