HEINEKEN reaches out to creative people around the world to film, photograph or write their observations on the lifestyles and preferences of the 60 -70  age group. The challenge will run from 6th December 2012 to 28th February 2013. Participants will compete for a chance to win a share of $10.000 and to have their entries included in a 60+ documentary movie. Log on to www.ideasbrewery.com (http://www.ideasbrewery.comwww.ideasbrewery.com (http://www.ideasbrewery.com) to sign up.