HELLO YOU CREATIVES

The line is just an excuse.

Mon, 17 Jun 2013 07:32:25 +0100

The line is just an excuse.

Really is bigger than hiphop.

Mon, 17 Jun 2013 07:30:56 +0100

Really is bigger than hiphop.

Pay with a kiss. Couples get surprised in a French café in...

Sun, 16 Jun 2013 23:21:24 +0100

Pay with a kiss.

Couples get surprised in a French café in Sydney when asked to perform on the spot. They pay for their coffee with a kiss.

I’m giving you a sign. Which one will you take?

Sun, 16 Jun 2013 23:01:59 +0100

I’m giving you a sign.

Which one will you take?

How many moments that could have been captured on film will be...

Sun, 16 Jun 2013 22:11:39 +0100

How many moments that could have been captured on film will be lost in digital?

Words of advice from The Wolf himself. thiswolf: This Wolf...

Sun, 16 Jun 2013 22:10:55 +0100

Words of advice from The Wolf himself.

thiswolf:

This Wolf Mantra.
Too often I see fantastic creative people that have let themselves slip into a world where they let others define what is and isn’t creative. Often it is work that seems to define what productive creative is, puts artificial limits on how we express ourselves. Sometimes that is defined by client or by budget but very often it is creative people limiting themselves.

We should never let our job limit anything we do, our careers should enhance us, make us feel empowered. We work in a fantastic time, the world is bubbling with ideas and now more than ever the ability to make those ideas happen.

So if you fine yourself limited then step back and reconnect with what you define as creative. Then fine the role that allows you to be that.

We believe in the cause.

Fri, 14 Jun 2013 23:06:08 +0100

We believe in the cause.

Lipstick challenge.

Fri, 14 Jun 2013 19:41:32 +0100

Lipstick challenge.

A diver has a very personal moment of dejection at the bottom of...

Fri, 14 Jun 2013 08:34:36 +0100

A diver has a very personal moment of dejection at the bottom of the pool during the 2012 CCCA Swimming and Diving State Championships at East Los Angeles College Swim Stadium on Thursday, April 26, 2012 in Monterey Park, CA. (Photo by Suzanne Tylander © 2012) This particular photo represents an emotional moment rarely caught underwater. This particular diver was expected to win the entire event. The diver knew as soon as he hit the water his form was flawed and that he might have just lost it all. I was fortunate enough to witness this moment as it was unfolding underwater. I captured the sequence of emotion just a split second after he hit the water and began to sink to the bottom with a sense of defeat written in his body language This was the image I chose from the series. I have felt this emotion and disappointment before as many athletes do. My chance to capture it underwater was rare but beautiful. It is a moment no competitive athlete wants to relive but something important that many of us can relate to. It is raw and human and real.

Photo

Fri, 14 Jun 2013 08:31:28 +0100

Dark side of Japan.

Fri, 14 Jun 2013 08:31:00 +0100

Dark side of Japan.

New from Mother - http://vimeo.com/supposedhistories

Thu, 13 Jun 2013 20:57:28 +0100

New from Mother - http://vimeo.com/supposedhistories

Your day is now...

Thu, 13 Jun 2013 20:54:44 +0100

Your day is now complete.

http://sharpwriter.deviantart.com/art/REAGANFIELD-3-PREMIUM-312025959

Our report from Creative Social. We sent young creative Artem...

Thu, 13 Jun 2013 20:52:34 +0100

Our report from Creative Social. We sent young creative Artem along to find out why ideas are still important.

CS Presents – Hold on, your planning’s showing: Why we still need ideas

Thanks to Creative Social (#CSpresents) last night I attended an inspiring session with 5 great speakers and 1 confusing name. The underlying theme of the event was planning and how it can either improve the creative work or get in its way.

Becky Powder, ECD of LOWE Open, went as far as introducing a manual on how to use your planner. The basic idea of this manual was communication or rather lack of it. An encouragement to throw away the papers and just talk, tell stories and remind yourselves that both of you are playing for the same team and not competing with each other. Perhaps whats even worse than competing is sitting in the different sides of the office, communicating through a telescope. Chris Baylis, Tribal DDB, continued that we need to talk to our audience and not tick boxes between each other. He referred to a compromise ultimately being like a colouring book where all are the lines and numbers are fixed and only colours are left to be filled in by creatives. That’s why car ads look like car ads and beer ads look like beer ads with a few exceptions. More imagination and less box ticking.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The eccentric Sam Ball from Lean Mean Fighting Machine did not only quote A. Lincoln but also wore his hat. He talked less about planning and more about the creative process, mainly referring to the book by James Young ”A Technique for Producing Ideas.” (read it please if you haven’t) His primary message was about sharpening your own axe and the importance of accumulating general knowledge in life, especially if it involves mistakes.

The last 2 speakers, Tim Palmer and George Prest, reminded us that consumers are human beings and not some strange creatures from another planet. They are still not morons but your wife, husband, etc. They don’t see the difference between strategy and creative and frankly they don’t care. They want cool stuff and they want to feel good about themselves. The “Fuel Band” was of course mentioned, and it really deserved to be. The session ended with a thought that brands are increasingly creating more purpose fulfilling campaigns, an area where government falls short. Are we steering towards a world where brands are more powerful than the government? Most probably. Is it a bad thing? I guess we’ll see!

Overall a great session with diverse opinions and a great atmosphere. LBi were kind enough to provide the space, I would have loved see Simon on the stage too though.

Laters!

—

Artem Bjork | Student, Hyper Island IAD Program

notthatbjork.co.uk

uk.linkedin.com/pub/artem-bjork/23/837/613/

@howredisit

Keep you moving.

Thu, 13 Jun 2013 20:49:42 +0100

Keep you moving.

pizzzatime: nevver: Sabbath returns

Thu, 13 Jun 2013 07:49:23 +0100

pizzzatime:

nevver: Sabbath returns

I got the power

Thu, 13 Jun 2013 07:46:01 +0100

I got the power

Play with your beer

Wed, 12 Jun 2013 21:35:12 +0100

Play with your beer

A creative mobile movement? sure is. If you want to be involved...

Wed, 12 Jun 2013 15:46:23 +0100

A creative mobile movement? sure is. If you want to be involved you can catch them at: www.whatthetruck.org.

Konami - Enter the game. Client: Konami Advertised brand: Pro...

Wed, 12 Jun 2013 07:31:19 +0100

Konami - Enter the game.

Client: Konami
Advertised brand: Pro Evolution Soccer 2013
Advert title(s): Enter The Game

Agency Credits:
Advertising Agency: Havas Sports & Entertainment, Madrid, Spain
Agency website: http://www.aisspain.es/
Executive Creative Director: José Antonio Nogales
Copywriter: Julio Álvarez
Art Director: César García
Art Director: Luis Gutiérrez
Designer: Isabel Gallo
Designer: Juan Sebastián Galeano
Account Director: Anita Schlosser
Account Supervisor: Rosa Galera
Account Executive: Adriana Sama
Production Director: Adrián Chinchilla
Production Assistant: Alba González

Client Credits:
Client: Konami
Brand: Pro Evolution Soccer 2013
General Director: Yutaka Suzuki
Sales General Affair Manager: Sonia Aparicio
Marketing Coordinator: Sonia Aparicio
Marketing: Marta Perales
Community Manager: Juan Pombo
Product Coordinator: Borja de Altolaguirre