Posts tagged advertising
Mandy Needs YOU.
HYC reader Mandy Cobb is creating resources and tips from the industry to help people get started.
I studied Advertising at Southampton Solent University and happily graduated in 2011. I had a series of work experience placements under my belt and also got to take part in the likes of D&AD’s New Blood and the workshops they ran, where I learnt a lot and gained an incredible amount of insight.
Although grateful for those opportunities, I know that not everyone gets the same chances, which isn’t fair if they’re just as passionate about the industry. Which is where my blog comes in.
I’ve started running a series focusing on how to get into the advertising industry. I wanted as many routes covered as possible to help as many people as possible, so the series looks at what Account Managers, Creatives and Planners, from the likes of Saatchi & Saatchi and Wieden + Kennedy look for from future talent, advice they’d give and how they themselves got into the industry.
I’m hoping these interviews will prove to be a real insight to a lot of budding ad men and women. I’ve got several more interviews, all completed, ready to be posted, which I will do every week.
If anyone has any questions, then they can reach me on twitter.
You can find her on twitter on @mandypops or her site http://amandacobb.co.uk/
The Pixel Greenpeace video.
In the Peugeot 208 Experience, your body is the key.
Sure the campaign is over a year old, but it’s worthy of a re-share.
(curts of @ThePunographer)
Maybe watching paint dry isn’t so boring after all…
“SIGN PAINTERS a documentary by Faythe Levine & Sam Macon. For information regarding screenings, and other news please visit signpaintermovie.com
About the project…
There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade.”
(Sinceriously, @ThePunographer)
Retro Ad featuring blindfolded men groping newborn baby asses.
Don’t ask how we stumbled across this old gem.
(Blame @ThePunographer)
You can’t always guarantee viral success but you can aim your content in the right direction.
TubeRank is a site that hopes to help you with all the tools and information you need to get started.
Tuberank’s an designed to help people make viral videos through a mix of inspiration and insight.
It’s aimed at both pro creatives and also bedroom YouTubers and is very much at the heart of VAN’s ambitions to help people make better make awesome content: http://joinvan.com
You can have a play here: http://tuberank.joinvan.com
Drive friendly.
Think “Drive Happy” would have been a better line. Still friendly is nice enough.
Never get caught out again.
BUZZMAN INNOVATES WITH A CONDOM DELIVERY SERVICE FOR DUREX MIDDLE EAST
Everybody knows how difficult it can be to talk openly about sex and condoms in the Middle East. So Buzzman found a different way to reach its audience.
Durex and Buzzman have launched a brand new service - The SOS Condom Discreet delivery service.
The idea devised by Buzzman tackles the age-old problem of getting caught in the moment of passion without a condom. The App introduces a new way that eager young couples can get their hands, and whatever else, on a Durex condom. Discreetly delivered to their door by deliverymen in disguise to save from any embarrassment.
Durex is the very first brand to offer such a delivery service.
Buzzman has also created a video and social media campaign around the ideato not only explain how the delivery service works but to gage interest in developing the service in other markets.
You can find out more about the service at SOS-Condoms.com or download the App for the iphone here (https://itunes.apple.com/us/app/sos-condoms/id580236407?l=fr&ls=1&mt=8)
The idea was created by HYC readers and good friends of the blog Regis and Romain. Who’ve promised to shower us in Condoms as a thanks for posting it. We’re really hoping they mean new sealed ones…
New work from DraftFCB
Draftfcb in Madrid Create an Unusual Campaign for Hendrick’s
After winning a competitive pitch, Draftfcb in Madrid developed a new and “unusual” ATL campaign for Hendrick’s Gin. The whimsical print ad, “The Unusual Way”, reflects the curious character of a gin that boasts a peculiar botanical blend of flowers, roots, fruits and seeds from around the world.
The concept uses the infamous MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee to create a game which illustrates Hendricks’ dominant flavour profile: the infusion duo of rose petal and cucumber. The jovial drawings of dancing couples, top hat toting bartenders, juniper hot air balloons and cucumber blimps evoke the quirky, experimental and adventurous character of the Victorian age, when gin first came into fashion.
The campaign was launched in premium magazines like Vanity Fair, Esquire, National Geographic, Vogue, etc and also includes classified ads in national newspapers with unusual tips for life.
Creative Credits
Agency: Draftfcb Madrid
Advertiser: Varma Group
Brand: Hendrick’s Gin
Campaign: The Unusual Way
Client Contacts: Marisa Martínez, Jesús González, Olga Ortiz de Zugasti
Creative Director: Baldiri Ros
Copywriters: Claudia Vicente, Álvaro Navarro
Art Directors: Gabriel Izquierdo, Miguel Martínez Velacoracho
Group Account Director: Juan Ramón Ortega
Account Director: Mar Ortega
Account Executive: Eva Colmenero
The alternative.
